MyLawsuit (tm)
This post is not about my lawsuit. It is a post about MyLawsuit....
Stuart Elliot, writing in the NY Times, catches a mild topicality/ timeliness/ brand identification lift from MySpace and Nuestro Himno in his article "Nowadays It's All Yours, Mine, or Ours."
I'm reminded of two similar faddish naming/ branding/ advertising themes. One was the relatively localized bump that -ster received, around the time that social networking site Friendster boomed. As Wikipedia tells us, Friendster was founded in 2002, and had a boom in popularity during and through 2003. Friendster is now suffering both decline in usage but a far more precipitous drop-off in hotness, as substitutes like myspace rob the phenomenon of the all-important trendiness. Around the same time as F-ster's peak growth, other uses of the -ster popped up, often to mock or evoke the most prominent version. I recall Enemyster and Fiendster, although I don't recall seeing Mob-ster (for friends of Nostra Famiglia, I would assume), Dump-ster (for ex-friends?), or Ham-ster (for pets?).
A much longer-lived phenomenon was the persistent trend of naming movies in the form Xing Y. I don't know that Waiting for Guffman was a particularly significant impetus, but it was early in the trend, perhaps not an innovator but certainly a presager of the main body. Examples include Saving Private Ryan; Saving Silverman; Kissing Jessica Stein; Boxing Helena; Deconstructing Harry. The Volokhs had a post on Gerunding Name. I rather like how clever the comments to the post got. Here's another list of movies with gerundy titles ("Gerunding the Movie Titlings").
In the same vein, I propose MyLawsuit.
You start out with MyProblem. Being bitter, unforgiving, injured, vindictive, and determined, you hire MyLawyer.
You embark on MyDiscovery, perhaps engaging in MyDepositions and MyRequests for Admission. With MyEvidence and MyExpert Witnesses in hand, you can try MySettlement Negotiations or MyArbitration.
And if all else fails, and the lawsuit drives you into penury, there's always MyBankruptcy. Oops, already taken.
In fact, I think Mylawyer.com hopes to take advantage of its nice trendy name. They sell self-service legal forms. I don't buy it for a second. Mylawsuit.com seems to be for sale; smells like a squatter to me.
Still no Google hits for "myjurytrial" though.
Stuart Elliot, writing in the NY Times, catches a mild topicality/ timeliness/ brand identification lift from MySpace and Nuestro Himno in his article "Nowadays It's All Yours, Mine, or Ours."
I'm reminded of two similar faddish naming/ branding/ advertising themes. One was the relatively localized bump that -ster received, around the time that social networking site Friendster boomed. As Wikipedia tells us, Friendster was founded in 2002, and had a boom in popularity during and through 2003. Friendster is now suffering both decline in usage but a far more precipitous drop-off in hotness, as substitutes like myspace rob the phenomenon of the all-important trendiness. Around the same time as F-ster's peak growth, other uses of the -ster popped up, often to mock or evoke the most prominent version. I recall Enemyster and Fiendster, although I don't recall seeing Mob-ster (for friends of Nostra Famiglia, I would assume), Dump-ster (for ex-friends?), or Ham-ster (for pets?).
A much longer-lived phenomenon was the persistent trend of naming movies in the form Xing Y. I don't know that Waiting for Guffman was a particularly significant impetus, but it was early in the trend, perhaps not an innovator but certainly a presager of the main body. Examples include Saving Private Ryan; Saving Silverman; Kissing Jessica Stein; Boxing Helena; Deconstructing Harry. The Volokhs had a post on Gerunding Name. I rather like how clever the comments to the post got. Here's another list of movies with gerundy titles ("Gerunding the Movie Titlings").
In the same vein, I propose MyLawsuit.
You start out with MyProblem. Being bitter, unforgiving, injured, vindictive, and determined, you hire MyLawyer.
You embark on MyDiscovery, perhaps engaging in MyDepositions and MyRequests for Admission. With MyEvidence and MyExpert Witnesses in hand, you can try MySettlement Negotiations or MyArbitration.
And if all else fails, and the lawsuit drives you into penury, there's always MyBankruptcy. Oops, already taken.
In fact, I think Mylawyer.com hopes to take advantage of its nice trendy name. They sell self-service legal forms. I don't buy it for a second. Mylawsuit.com seems to be for sale; smells like a squatter to me.
Still no Google hits for "myjurytrial" though.
Posted by Eh Nonymous on
Wednesday May 3, 2006 at 3:12pm
A news and information site of fellow fiduciaries in various fields. Lawyers could discuss their fiduciary dilemmas, health care professionals would write about theirs, and everybody would get a good chill reading about fiduciary relationships gone horribly wrong.
Every time the Delaware Court of Chancery came down with a new ruling on director responsibilities, we'd sponsor raffles and award prizes.
Or perhaps not.
*Not all comments welcome. Flippant, facetious, fierce, or fatuous, fine. Fraudulent, felonious, fabricated, facially insufficient, and farkin' futile, fuggeddaboutit.